Navigation Oddit

Navigation isn’t just a menu. It’s the roadmap to your entire storefront, and ususally the number one revenue driver on site. 

When customers can’t quickly find the right category, understand your product structure, or confidently move through the site, conversion drops fast — especially on mobile.

Our Navigation Oddit is a deep conversion-focused teardown and redesign of your storefront navigation experience, built to reduce friction, improve product discovery, and drive more users into high-intent buying paths, as opposed to moving around your store trying to figure out where to find what they need. 

We analyze and redesign everything from:

• Menu hierarchy & organization

• Collection/category structure

• Mobile navigation UX

• Search visibility & behavior

• Featured products & promotional blocks

• Navigation clutter & cognitive overload

• Collection naming clarity

• Product discovery flow

• Sticky navigation strategy

• CTA placement & prioritization

• User intent pathways across the site

The goal is to help customers find what they want faster, understand your catalog more clearly, and move through the storefront with less friction and confusion.

You’ll receive:

• A complete desktop + mobile navigation redesign in Figma

• Detailed conversion rationale behind every recommendation

• A full PDF teardown outlining usability issues, friction points, and missed merchandising opportunities

• Dev-ready design files your team can implement immediately

Most brands organize navigation around how they think about the business.

High-converting brands organize it around how customers actually shop.