Oddit Brand Refresh
Dial in the most critical parts of your brand aesthetic to build trust faster with new customers, and keep current customers buying more.
More work, less meetings. Our process is simple, fast, and direct.
Every refresh comes with dialled in files, so you can start using them immediately.
Fonts, colors, & logo have a massive impact on how customers perceive your brand & convert.
A fresh perspective on your Digital
Brand aesthetic
Refresh & optimize your brand for the digital environment.
Moodboard review to help identify direction
Updated fonts, colors and logo with multiple versions and revisions
Ensure your logo is responsive at different sizes, just like your website
A thoughtfully assembled design system to build brand trust faster.
Updated color palette recommendations based on moodboard
Updated fonts to pair with your logo, and ensure ease of use when implementing across your digital ecosystem
Updated type hierarchy, including button styling for your digital ecosystem
Brand book to ensure consistency across your touchpoints (optional)
How it Works
Choose a Package
Whether you want a quick facelift or a detailed overhaul, we’ve got you. Choose A Package
Brand Questionnaire
To help us understand your brand, product, and aesthetic goals
Review & Give Feedback
We work together to ensure it speaks to you as well as your audience.
Delivery In 3 Weeks
We don’t waste your time (or money) on unnecessary bits. 3-weeks is all it takes.
We pride ourselves on delivering an easy, low-touch process but if you
have questions and want to discuss further, Book a Call
Have questions about your brand refresh needs? Chat with the Oddit team.
Book A Discovery Call
Order a Brand Refresh
With over a decade of brand-building experience, our team will help dial in every aspect of your brand experience in a simple, easy-to-digest update.
Which Brand Refresh is Right for Me?
Digital Design System Refresh
Updated Color Palette
Font Pairing Recommendations
Type Hierarchy Setup
Digital Design System Refresh
Updated Color Palette
Font Pairing Recommendations
Type Hierarchy Setup
Logo Refresh and Optimization
10 Page Brand Guideline
Everything you need to better position yourself as a modern, digitally-native brand.
With an outdated brand, it doesn't matter how good your technical layout might be, your audience is still going to feel a certain way. Dated logo layouts typically don't scale & aren't suited for the demands of the digital world. The highest converting brands find the perfect middle ground.
Your brand guide is built in Figma Slides. All logos are delivered in vector format, and any necessary font files are supplied.
What We’re Especially Good At
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Simplifying Brand Ecosystems
99% of brands don’t need complex, overly detailed brand systems. They need a logo, fonts, type hierarchy, and simple digital brand direction. We’ve done it for hundreds of brands – and that’s all we do.
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Responsive Branding
Just like your website, your brand needs to be flexible. We provide clear parameters around logo versions and their use, clear typographic hierarchies, and a system that can grow with your company.
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Brand Trust Through Consistency
The most trustworthy brands in the world are built on consistency. Every touchpoint from the site through to unboxing, and beyond, should feel look, feel, and sound like part of the same story.
What is included in the brand guideline?
Like most Oddit work, we cut out the BS & keep our brand guidelines simple. Our goal is to give you the essential bits, with no need to charge for the fluff. Every brand is a bit different but typically we'll layout colors, fonts, logo formats, and core UI elements.
What do brand Oddits have to do with CRO?
We think of CRO as the architecture and blueprint for the customer journey, while visual design is the interior design and finishing. With outdated or uninspired finishings, it doesn't matter how good your technical layout might be, your audience is still going to feel a certain way. The highest converting brands blend both these elements -- like a date that has looks & personality.
How many versions of my logo refresh do I get?
Often a visual brand refresh is needed because an outdated logo is not suited for the demands of the digital world. Small sizes, social profile pictures, placement on dark or light backgrounds, etc. We deliver logo formats that can scale or adapt to fit these various demands which usually includes a primary version, secondary version and a ‘badge’.
What if I want revisions of my brand refresh?
Every brand refresh comes with multiple concepts & two rounds of revisions. We got you covered.
