A free CRO audit is a focused review of your website’s conversion performance. It’s not about redesigning everything; it’s about understanding where users are dropping off, what’s slowing them down, and why your site isn’t converting as well as it could.
At its core, a CRO (Conversion Rate Optimization) audit looks at how users move through your site, what they interact with, and where friction is killing momentum. These insights allow you to make smarter decisions backed by data and user behavior, instead of assumptions.
For growing brands, every missed click, abandoned cart, or confusing layout is lost revenue. A CRO audit helps pinpoint the specific issues affecting your performance so you can fix what matters most. And when the audit is free, there’s no barrier to discovering what’s holding your site back.
Oddit offers this upfront, a no-cost look at how your current experience performs and where it can improve. It’s the first step in turning your site into a sharper, more effective tool for growth.
How Oddit Approaches CRO Differently
CRO isn’t just about tweaking buttons or guessing what users want. At Oddit, the audit process goes deeper, grounded in how users behave, how design communicates, and how brands convert. Here's how that approach takes shape:
A Behavioral View, Not Just Data Points
Most audits rely heavily on analytics tools to flag problems. Oddit starts by watching how users actually move, pause, and exit across key touchpoints. This allows the team to uncover deeper behavioral friction that traditional tools often overlook.
Design-Led Diagnosis
Instead of presenting isolated metrics, Oddit identifies design breakdowns within the full context of your site. Is a product image too dominant? Is a CTA visually lost? These are the kinds of design questions being answered, always tied to conversion performance.
Brand Integrity, Never Lost
Many CRO suggestions can feel disconnected from brand identity. Oddit keeps the integrity of your brand front and center while optimizing performance. Every recommendation reflects your visual language, tone, and the personality that sets you apart.
Actionable, Not Abstract
Oddit doesn’t stop at saying what’s wrong. You get suggested layouts, interface changes, and visual references that clearly show what an improved design looks like. Each recommendation is practical, understandable, and ready to implement.
What You Get In Oddit’s Free CRO Audit
Oddit’s free CRO audit isn’t a surface-level overview. It delivers specific, tailored insights into how your site performs and where it can be improved. The audit is compact, visual, and built for clarity, here’s what’s included:
A Section Of Your Site, Redesigned
You’ll receive a redesigned version of one section of your existing page. This isn’t just a mockup; it’s a real example of how your content and layout could perform better, based on tested UX principles and user behavior patterns.
A Detailed Walkthrough Of What’s Broken
Every change comes with context. Oddit outlines what’s not working in your current layout and explains why it matters. This could be unclear navigation, poor mobile hierarchy, or misplaced calls to action that are costing you conversions.
Design Recommendations You Can Act On
The audit includes visual suggestions that your team can hand off directly to designers or developers. You’re not left to interpret vague feedback; the ideas are actionable and directly tied to performance goals.
Clear, Honest Feedback
There’s no fluff or filler. Oddit’s audit is built to show you where you can improve, without the pressure of a sales pitch. It’s designed to create value from the very first interaction.
How CRO Audits Translate Into Real Revenue Growth
Improving conversion isn’t just a UX win; it’s a business win. A strong CRO audit identifies the points where users hesitate or leave and turns them into opportunities that drive measurable growth. For brands looking to scale, these changes add up quickly:
Reducing Drop-Off At Key Moments
Small design shifts can prevent major losses. Oddit identifies where users abandon forms, ignore buttons, or misread navigation. By improving these interactions, your site retains more visitors and turns more of them into customers.
Shortening The Path To Purchase
The longer it takes someone to convert, the more chances they have to leave. Oddit's audit reveals where the customer journey drags or stalls and offers ways to streamline it. When every step is intentional, conversion rates improve naturally.
Aligning Design With User Intent
Misaligned messaging or distracting visuals can dilute your value proposition. Oddit looks at how design supports or disrupts intent. The result is a layout and flow that guide users more effectively toward taking action.
Creating Compounding Gains Over Time
Each change may seem small, but when implemented across a full customer journey, the impact multiplies. Better UX leads to better engagement, which leads to better revenue performance. A single section fix today can create long-term results across your funnel.
See What’s Holding Your Site Back
Most websites aren’t broken; they’re just underperforming in ways that are easy to miss. A cluttered layout, a weak call to action, or a poorly prioritized page section can quietly drag down performance without triggering alarms. Oddit’s audit reveals these issues with clarity and context:
Visual Hierarchy That Sends Mixed Signals
When the eye doesn’t know where to go first, conversions suffer. Oddit evaluates the structure of your page to identify distractions, dead zones, or elements competing for attention. Fixing the flow helps users make decisions faster.
Missed Opportunities In Mobile Experience
What works on desktop often fails on mobile. Oddit examines how your site scales down and highlights areas where mobile users are forced to work harder. This alone can impact bounce rates, engagement, and conversion outcomes significantly.
Messaging That Lacks Momentum
Even with strong visuals, poor copy placement or weak messaging can break the experience. Oddit looks at how your content is positioned across key sections to determine if it’s driving users forward or slowing them down.
Sections That Don’t Earn Their Space
Every inch of a page should do something useful. Oddit flags areas that take up space but don’t contribute to the user journey or conversion path. Trimming or reworking these sections sharpens focus and improves overall performance.
Why Brands Trust Oddit To Improve Their Customer Journey
Trust comes from consistency, clarity, and outcomes that actually deliver. At Oddit, we’ve worked with over 10,000 brands ranging from lean startups to category leaders, all with one common goal: to improve how their users move, engage, and convert across digital experiences. Brands return to Oddit not because of promises, but because of proof.
Experience Backed By Volume And Variety
Oddit’s perspective is shaped by scale. Working across industries, including fashion, health, SaaS, consumer goods, and marketplaces, gives us insight into what actually moves users, and what doesn’t. From mobile-first DTC brands to enterprise-level dashboards, we've redesigned journeys that now convert higher, feel simpler, and align closer with user intent.
A Clear Focus On What Moves The Needle
We don’t audit for the sake of critique. Every recommendation is tied to the decisions users make, how they click, sCROll, shop, compare, or abandon. Oddit cuts through visual noise and surfaces changes that directly support business outcomes. That focus is what builds trust with product teams and founders alike.
Visual Solutions That Speak For Themselves
Feedback at Oddit comes in the form of design. Instead of vague lists or abstract suggestions, brands receive redesigned sections that illustrate improvement in real terms. Seeing your own page reimagined, sharper hierarchy, stronger messaging, cleaner interactions, removes the guesswork and builds immediate confidence in our approach.
Built To Be Used, Not Just Understood
Clients trust Oddit because what we deliver gets implemented. Audits are created with development in mind, with components and layouts ready for handoff. The value doesn’t stop at strategy. It continues into execution, helping teams save time, reduce ambiguity, and move faster toward growth.
Results That Earn Repeat Engagement
Many brands come in for one audit and end up staying for much more. That’s because the insights are not only accurate, they’re often transformative. Whether it's doubling engagement on a landing page or fixing a checkout flow that had been quietly leaking revenue, the difference is felt quickly, and often, measurably.
Get Your Free CRO Audit From Oddit
Every brand benefits from an outside perspective, especially when that perspective is grounded in conversion performance and design clarity. Oddit offers a free CRO audit to give you that insight with zero risk, and with immediate value you can act on.
Submit your URL and Oddit will return a redesigned section of your page, along with a breakdown of what’s working, what’s not, and how to fix it. There’s no commitment required and no pressure to buy. Just clear, focused feedback from a team that’s helped over 10,000 brands improve how they convert.
Want to see what that looks like? Try the free CRO audit or explore how Oddit works.
