Product Page Transformation - test these on your site!
Suggestion 1: Remove the zoom feature and the product gallery number. Prompt exploration in your product gallery instead by letting the next image peek in from the right more.
Suggestion 2: Call-out reviews directly above the product title and make sure they link down the page to where the rest of the reviews are.
Suggestion 3: They did a great job showcasing the savings user can get. Test an alternative approach by surfacing the discount as a percentage.
Suggestion 4: Remove the link on the free shipping; increase sales by calling out your free shipping and free UV light offer loudly below the price.
Suggestion 5: Provide key details and benefits of your product — make sure it’s short and scannable.
Suggestion 6: Help direct users into choosing the perfect color by adding a “Help Me Choose” pop-up modal. Surface the color swatches directly on the color variant dropdown to give users a visual guide.