Make sure your path to purchase is easy to scan, and the content the user is scanning is adding value and educating.
The more clearly a user understands your product and its benefits, the more likely they become a customer:
Suggestion 1: Utilize 1:1 (square) aspect ration images on your product page. Extra whitespace or portrait images do nothing but push key content and actions down the page unnecessarily.
Suggestion 2: If your product title isn’t descriptive, consider pulling in the category – in this case it helps tell the user immediately that this is an electric bike (sounds like a ‘duh’, but it really isn’t clear from the image)
Suggestion 3: Surface the single most compelling sentence about your product and (4) pair it with a few bullet key traits that are clear and simple. Don’t be vague and make users hunt for explanations.
Suggestion 5: Be sure to show the price they are paying – NOBODY is hitting the reserve (or purchase) button without seeing the product price. If you offer them (which you should), clearly identify payment options and savings offered.
Suggestion 6: Ensure your actions look like actions. That’s the tweet.